Rice in Action develops delicious instant rice products for food service, brands and retailers, based on a proprietary processing technology to address consumer trends, tastes and lifestyles in a healthy and sustainable way.

Winners at the World Food Innovations Awards and finalists in Alimentaria

IFE WORLD FOOD AWARDS
BEST CONVENIENCE INNOVATION

IFE WORLD FOOD AWARDS
BEST TECHNOLOGY INNOVATION

ALIMENTARIA
FOOD STARTUP REVOLUTION

CNTA
LOW GLYCEMIC INDEX RICE

Lanzadera
LANZADERA GROWTH PROGRAM
Providing solutions for Food Service and the Food Industry


A transformative ingredient that opens up a new category

Latest news
CNTA selects Rice In Action to develop a Low Glycemic Index Rice
Rice in Action is starting to market a rice from the Valencian Albufera to the food service channel, with properties that enable cooking times to be significantly accelerated and a perfect result in both Mediterranean rice dishes and risottos, which are ready in 5 minutes.
An entrepreneurial idea that will leave you with your mouth wide open
The founders of Rice in Action have named their innovation “flavor encapsulation technology”. This means that they conceive of each grain of rice as a blank canvas onto which they inject artisanal broths, fats, fibers, proteins, vitamins, minerals or immune principles.
An entrepreneurial idea that will leave you with your mouth wide open
The founders of Rice in Action have named their innovation "flavor encapsulation technology". This means that they conceive of each grain of rice as a blank canvas onto which they inject artisanal broths, fats, fibers, proteins, vitamins, minerals or immune...
Rice with ‘flavor encapsulation’ arrives, an entrepreneurial idea that will leave you with your mouth wide open
The founders of Rice in Action have named their innovation "flavor encapsulation technology". This means that they conceive of each grain of rice as a blank canvas onto which they inject artisanal broths, fats, fibers, proteins, vitamins, minerals or immune...
Rice in Action selected to participate in CNTA’s program
Five startups, Rice In Action, Väcka, Gloop, FreeShakes, Healthinfoods are part of the second edition of Food Tech Challengers, the technology promotion program led by CNTA and funded by the Ministry of Agriculture, Fisheries and Food (MAPA) under the equity free...
Some videos about Rice in Action
Team & Advisors

Fabián Gosselin
ADVISOR
ALSEA Former CEO

Juan Aguiriano
ADVISOR
Kerry Group Global Exec Member

Natalie Waller
ADVISOR
BAP for Cambridge Mentor

Nacho Ormeño
ADVISOR
CEO Startupxplore

Ángel Parada
ADVISOR
Marketing expert

José Bendayán
ADVISOR
Startup Seed Investor
Contacto / Contact Us
C/ Enrique Velasco 34, 28038, Madrid, España
info@riceinaction.com