Rice in Action is starting to market a rice from the Valencian Albufera to the food service channel, with properties that enable cooking times to be significantly accelerated and a perfect result in both Mediterranean rice dishes and risottos, which are ready in 5 minutes.
The founders of Rice in Action have named their innovation “flavor encapsulation technology”. This means that they conceive of each grain of rice as a blank canvas onto which they inject artisanal broths, fats, fibers, proteins, vitamins, minerals or immune principles.
Rice in Action is starting to market a rice from the Valencian Albufera to the food service channel, with properties that enable cooking times to be significantly accelerated and a perfect result in both Mediterranean rice dishes and risottos, which are ready in 5 minutes.
