Rice in Action develops delicious instant rice products for food service, brands and retailers, based on a proprietary processing technology to address consumer trends, tastes and lifestyles in a healthy and sustainable way.

Winners at the World Food Innovations Awards and finalists in Alimentaria

IFE WORLD FOOD AWARDS

BEST CONVENIENCE INNOVATION

IFE WORLD FOOD AWARDS

BEST TECHNOLOGY INNOVATION

ALIMENTARIA

FOOD STARTUP REVOLUTION

CNTA

LOW GLYCEMIC INDEX RICE

Lanzadera

LANZADERA GROWTH PROGRAM

Providing solutions for Food Service and the Food Industry

Chef line - food service - Licensing model

A transformative ingredient that opens up a new category

Latest news

CNTA selects Rice In Action to develop a Low Glycemic Index Rice

Nov 7, 2022 | News

Rice in Action is starting to market a rice from the Valencian Albufera to the food service channel, with properties that enable cooking times to be significantly accelerated and a perfect result in both Mediterranean rice dishes and risottos, which are ready in 5 minutes.

An entrepreneurial idea that will leave you with your mouth wide open

Nov 7, 2022 | News

The founders of Rice in Action have named their innovation “flavor encapsulation technology”. This means that they conceive of each grain of rice as a blank canvas onto which they inject artisanal broths, fats, fibers, proteins, vitamins, minerals or immune principles.

An entrepreneurial idea that will leave you with your mouth wide open

Nov 7, 2022

The founders of Rice in Action have named their innovation "flavor encapsulation technology". This means that they conceive of each grain of rice as a blank canvas onto which they inject artisanal broths, fats, fibers, proteins, vitamins, minerals or immune...

Rice with ‘flavor encapsulation’ arrives, an entrepreneurial idea that will leave you with your mouth wide open

Oct 27, 2022

The founders of Rice in Action have named their innovation "flavor encapsulation technology". This means that they conceive of each grain of rice as a blank canvas onto which they inject artisanal broths, fats, fibers, proteins, vitamins, minerals or immune...

Rice in Action selected to participate in CNTA’s program

Jun 9, 2022

Five startups, Rice In Action, Väcka, Gloop, FreeShakes, Healthinfoods are part of the second edition of Food Tech Challengers, the technology promotion program led by CNTA and funded by the Ministry of Agriculture, Fisheries and Food (MAPA) under the equity free...